Love and Relationship

The word ‘love’ is observed to have distinct meanings in various settings and contexts. Different people from various cultural settings would tend to have different perceptions about love. Generally, love refers to some kind of inexplicable feeling which is felt by people towards others, probably those of the opposite sex. Relationship on the other hand would refer to the condition of people being connected or associated with each other.Advertising We will write a custom essay sample on Love and Relationship specifically for you for only $16.05 $11/page Learn More We have all experienced love at one moment of life, but it is as though there is still much we don’t know about love itself. Humans have always asked inexplicable questions about love such as, â€Å"Why do we fall in love?† or â€Å"What makes us love others?† We may not necessarily have perfect answers for all the questions regarding love but there is no doubt that we have been closer to the right answers for most of these questions through the perception of psychologists. For instance, according to love psychologists, the reason as to why we fall in love will depend on our minds. The way our minds perceive love is what comes out to us as love. Sometimes, these perceptions may match with the perceptions of another person and in that case love is certain to be realized. Different groups of people have different views about love. Some communities would see it as something that would be contained in the eyes while others just associate it with blood thus the observations ‘love is in the eyes of the beholder’ and ‘blood is thicker than water’ respectively. However, some aspects in life have come up to disqualify these perceptions, making people to search for other alternative explanations. For instance, let us consider the situation of blind people. Does their incapability to see hinder them from loving? More import antly, if love was really contained in the blood, will there be any cases concerning lost identities in life as we can see today? Having asked ourselves these questions, it would be easy for us to appreciate the psychological view of love that is determined by our minds as the perfect answer to most of the questions we frequently ask ourselves regarding love. The issue of love and what makes people fall in love has been a subject of debate all over the world for a very long time. There may never be false love as some thinkers would observe, but we are all informed of the many uncertainties associated with love nowadays. Think of someone who is strolling down the street without any specific focus or intention then suddenly, he bumps on a lady and it happens they fall in love at the first sight. How can this situation be explained? There is no other perfect manner we can explain this but through the ‘idea of the mind.’Advertising Looking for essay on psychology? Let' s see if we can help you! Get your first paper with 15% OFF Learn More What had just happened between the two people would depend on their brains. Single people; ones who are not in any relationship will always be in hunt for love and if someone fitting their criteria crosses their path, they will definitely be attracted to them and these feelings would trigger love instantly. The person in this example fell in love with the lady she met on the street owing to the opportunistic perceptions of his mind that he was single and he needed a lover. This is just what happens to many people in this world as far as love is concerned. As it would be observed, most people would appear to be crazy in love at the beginning of their relationship. This however is likely to change over the time and that fire would fade away as they continue seeing each other. They can even start having feelings of hate against each other. This is another stand which can be used to justify the hypothesis in this argument. Most of the times, humans are misguided by their minds to make instant choices about love, instead of taking their time to think of the possible outcomes which are likely to arise later. This way, they end up making the wrong choices in what can be termed as ‘rushed love.’ This is a misunderstood situation that would be characterized by arguments and hate against each other come in the future. To avoid such situations, psychologists have observed a number of factors for people to consider before thinking of falling in love. First of all, we should try to establish a checklist about the things we expect to see in our future lovers and some of the aspects which can apply in the checklist might include behavior, appearance, and education. A checklist is more likely to guide us to the right people thus sparing us future disappointments in relationships. Through the observations of this topic, we get to learn the benefits of psychology in helping us come into terms with some behaviors and processes of life. Through psychology, we can gain practical benefits regarding various aspects of life. Psychology is always certain to offer satisfying answers to most of the questions we may frequently ask ourselves about many things facing us in our daily lives. For instance, in the above case concerning love psychology would provide the right answers and the perfect guideline on how to go about it without regrets. This would help people make the right decisions thus avoiding future disappointments. In this case, we should see the capability of psychology in giving us the perfect guideline about sensitive issues of life.Advertising We will write a custom essay sample on Love and Relationship specifically for you for only $16.05 $11/page Learn More This essay on Love and Relationship was written and submitted by user Natasha M. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Biography Essay - A Beginners Guide

Sample Biography Essay - A Beginner's GuideFor a beginner, getting started with a sample biography essay is a great idea. This is a good way to learn about the structure of your writing and get some practice. If you do this correctly, you will be well on your way to writing a high quality biography.First of all, you must get some ideas about how to write a sample biography essay. What I mean by this is you need to gather some sample facts or information that will help you construct a good starting point for your own essay. You may even want to read some sample bio essays and see what they are like. This will give you an idea of how they are written and where to find more info.The second step is to choose the topic of your bio essay. It may be something simple or it could be complicated depending on your interest. You can either choose a major topic or one that you are interested in. Regardless of the topic you choose, the first step is to decide on a beginning and ending.Next, you sh ould decide on the topic. When it comes to a sample biography essay, the topic of the essay will determine how long it will be. If it is to tell someone's life story, it is going to take more time. If it is to talk about your passions or interests, then it will probably be short.To begin with, pick a beginning. Once you have the topic chosen, decide on a beginning that will let you get things started. Many people start by talking about their name and surname. Whatever you decide, make sure you put it in the beginning so it will be easy to get started.Then you should get into the middle. What you are really doing is thinking about who you are and what you want. Then, you can move on to the end. This is the part that deals with your passions or interests.Remember, try to keep the length of your article under two hundred words because short articles can be quite boring and you do not want your reader to lose interest. Use the sample biography essay as a jumping off point for you to wri te an excellent biographical article.

Harold Washington Library

Harold Washington Library Abstract The largest library in Midwest is Harold Washington Library Centre that confirms to both traditional and postmodern elements of designing. The building is a neat amalgamation of traditional motifs from mythology and culture of Chicago and Midwest as well as postmodern architectural styles.Advertising We will write a custom research paper sample on Harold Washington Library specifically for you for only $16.05 $11/page Learn More The building is different in its construction and design from its contemporary library buildings due to its incorporation of both designing and not just that of functionality as is done in most modern buildings. This paper discusses architectural design of the building in detail. The libraries being built in the 21st century are, according to Terry Webb, â€Å"more than just a repository of information and knowledge, and epitomizes a higher aspiration that is fundamental to civilization and its persistence.† (Webb 5) In other words, modern day library construction is moving beyond just technical requirements of construction. Traditionally architectural designs of libraries had entirely reflected upon the practicality and functionality aspect of the building, completely doing away with the designing aesthetics. Therefore, such public buildings have been designed with â€Å"preeminence of function and significance in a construction virtually devoid of pleasing form.† (Webb 7) Library designing is essentially designing of the interior space area such that there is a distinct reading area, circulation area, stacks area, etc. It has also been suggested that the simplest and most efficient shape for a library building is a rectangle (Webb 7). Classical architecture of libraries usually has a fortress like appearance with heavy bronze doors and small often-barred windows (Webb 8). However, this has changed considerably with the advent of the modern libraries built in the 21st century. Libraries today has become more post modern in their orientation, with a lot of stress being put on the aesthetics of designing than simply catering to the functional requirements of the building. This paper discusses the background and building of one such example of modern day library. It is the Harold Washington Library Centre (HWLC) at Chicago built in 1990-2 is the main library of the Chicago Public Library (Watkin 682). The paper first provides a brief description of the background of the location and culture surrounding the building. Then provide an understanding of how it was built and in the end understand how it would have been built had it been built today. This paper presents a detailed architectural review of the modern library and its importance to architecture.Advertising Looking for research paper on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More HWLC is a monumental building and was commissioned as a part of th e renewal of the urban landscape of the city. The designer of the building was Thomas Beeby of Hammod, Beeby, and Babka (Watkin 682). After refurbishing the Chicago Cultural Center in 1977, it was found that the building was outgrowing its collection (Becker). Then pursued a long debate on the contraction of a new library building in the city but was derailed due to lack of funding. Ultimately, in 1983, the then mayor of Chicago, Harold Washington, supported the construction of a new central library (Duff 91). Then in 1988 a designing competition was held that drew five entries and was eventually shortlisted to two designs – that of Hammond, Beeby, and Babka, and Helmut Jahn’s (Plootnik 565). The later was not selected because the design was consider too expensive a project. Figure 1: Harold Washington Library, Chicago (Harold Washington Library) In 1986, Harold Washington offered two square blocks for the construction of the library (Duff 91). The designing of the lib rary was done under a lot of enthusiasm of the city dwellers for construction of a well-designed building. The designing competition was conducted under the specification that the construction of the project should not exceed $144 million and the area under construction should be 700,000 square feet. The construction of the project began with funding from the state and private funding, the construction of the library began that covered an entire block. It is the largest public library in the world and is named after the mayor who supported its initiation, Harold Washington (Watkin 682). The library is located at the south end of Chicago loop (Watkin 682). It was built in 1991 and $195 million was spent in its construction (Knox and Belcher 62). The building is approximately of 750,000 square feet (Watkin 683). The next section of the paper presents the culture that prevailed during the construction of the library. The building exemplifies the words of its pioneering initiator Harold Washington: â€Å"With the same adventurous spirit of Jean Baptist DuSable when he founded Chicago, we are going to do some great things together.† (Duff 91) Chicago city has a rich tradition in urban architectural landscaping. When the city was almost destroyed in the 1871 Great Chicago Fire, the city was rebuilt with the help and inspiration of architects like William LeBaron Jenney, John Wellborn Root, Louise Sulivan, and so on (Duff 91). The city has a rich architectural heritage and the HWLC is yet another addition to it. Basic information available regarding the construction of HWLC is as follows:Advertising We will write a custom research paper sample on Harold Washington Library specifically for you for only $16.05 $11/page Learn More SEBUS group designed the building and its construction was finished in 1991. The size of the building is 756,640 square feet and the cost of construction was $144 million. There are 2337 readers’ seats available in the library and 70.85 mile shelving space. The library houses 2,000,000 books and 8,585 periodicals. The building is built in 10 storeys and at the top has an intriguing winter garden. The building is essentially a postmodern architecture with an equal blend of Chicago’s traditional architectural heritage and modern architecture. The building is highly functional and has a space of 520,000 square feet without the winter garden (Plootnik 565). The building is located in the Loop area of Chicago that has a skyscraper clad urban landscape. It houses some of the most famous architectural works as well as works of outdoor art like that of Pablo Picasso, Joan Miro, etc. This area is culturally rich with the art and music school of Chicago located in the area. The next section enumerates on the exterior and interior designing of the exterior and interior of the building. The building is a blend of contemporary and old architectural elements. The exterior design of the library is presumably inspired from other Chicago landmark buildings like the Rookery, Monadnock buildings, and Auditorium in the Loop neighborhood (Duff 92). The bottom of the building is made of granite blocks and it has large arched doorways. The windows are set in natural bronze frames (Duff 92). The ornamental base is similar to that of the Auditorium Building in Chicago. The maximum of the exterior is made with red brick. The prevalence of use of granite at the bottom of the building and use of red brick for exterior walls is representative of the Beaux-Art style of the nineteenth century. Further adaptation from this style is heavy use of adornment of the exterior walls and dominant axial symmetry (Schulze and Harrington). The main aim of the designers was to make the building similar to the grand civic buildings of the classical western civilizations. That is why the building has a monumental presence in the city. The arched windows are five storey tall breaks the monotonies of the red brick walls. They break the walls on three sides of the building. The windows are linked with cast stone ornamentation (Harold Washington Library). The arched windows are similar to the work of Sullivan, Root, and Daniel Burnham on the three buildings present in the Loop that are the Auditorium building, the Rookery and the Monadnocks (Duff 92). The flatter expanse of the red brick wall is small, rectangular windows that are linked together with cast stone ornamentations. This technique used by the designers is reminiscent of Chicago’s Revival Movement. The granite bottom blocks and the brick walls were divided using wall decorations that were sculpted in the form of â€Å"Ceres and ears of corn† (Schulze and Harrington). The western faà §ade of the library is different from that of the other three Chicago buildings. This is due to the use of modern elements and material in its construction. On the western side of the building, facing the Plymouth, is made of glass, steel and aluminum. The pediment attic is also made of glass, aluminum and steel components enhances its modernistic look.Advertising Looking for research paper on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, this sense of designing bears close resemblance to the Mannerist style (Schulze and Harrington). The western part is done with continuous glass curtain wall with dark green aluminum frames. These ascend to the cornice and the pediment made of glass on the tenth floor. The top of the building has a cross-axial roof and is centered in the skylight for the Winter Garden (Duff 92). The roof is ornamented with numerous foliates. To these five cast mental owls each of fourteen inches painted in green would be added to match the ornamentation of the building designed by Raymond Kaskery and Kent Bloomer had designed painted aluminum acroteria. The acroteria on the Congress Parkway shows seedpods signifying natural bounty of the Midwest. Owl is used in the ornamentation of the building top, as it is the Greek mythological symbol of knowledge. The figures shows the owls perched in the acroteria foliage. The ornamentation of the library is truly used as a revival can vas for the his tory in the building. The designer wanted to revive the classical architectural history of Chicago as well as blend in the aesthetics of postmodern architecture. The iconography used in the buildings represents Midwest and Chicago. The â€Å"head of Ceres† who is the â€Å"roman goddess of grain† are present in the medallion on the wall along with â€Å"ears of corn† that represent prairie type of agriculture prevalent in Midwest (Schulze and Harrington). The â€Å"cornice railing† on the ninth floor of the building that marks the uniformity of the building heights as proposed in the 1909 â€Å"Plan of Chicago† by Daniel Burnham and Edward Bennett (Schulze and Harrington). Further, it also has the Windy City Man installation high on the faà §ade that is self-explanatory in its significance. The public door of the buildings leads the visitors to the lobby. The northern entrance leads to the lobby that has brown, orange, and pink lines to ascent the walls. The corridor leads to the south of the lobby or the Central Hall. The Central Hall can be reached through all the three public entrances. This is similar to the classical design of a central hall. It is a three-storey hall. The hall’s floor is laden with marble and from its center, the lower laden auditorium of the library consisting of 385 sitting arrangements is available. This can be seen though the center space of the central hall. And the ceiling also has a circular open area through which the children’s library on its top is visible. The floor is stacked with large collection of artwork that are visible on the walls, floors, and ceilings of the hall. The hall also includes the mosaic Events in Life of Harold Washington by Jacob Lawrence in the floor. The other areas of importance like the auditorium, the main exhibition hall, meeting rooms, etc. are easily accessible through the central hall. The building has a square footage area of 75000 square foot. Ev en though the building is huge and complex in its architectural design, visitors to the library find is least difficult to find their way around. All the floors within the building are accessible through escalators or elevators. The second floor of the buildings has the children’s library names Thomas Hughes Children’s Library. This section is the largest collection of children’s books in the Midwest. The children’s library has a size of 18,000 square feet of space. The children’s library also has a theatre for puppet shows and magic performances (Duff 92). From the third through the eighth floor are the core HWLC. These are connected through en elevator and a centrally placed elevator. These floors hold the sections for the four subject divisions of the library. The users of the library can browse through the library collections, research, or use other services like inter-library loan, etc. these also have computer assisted references, language le arning center, reading machines for blind people, and learning center for adults (Duff 92). Figure 2: Design and layout of the library, (Duff 92) The reading room of the library is monumental. The public space is done in â€Å"marble, terrazzo, bronze, and maple† to match the elegance of traditional libraries (Duff 93). The space is designed to give out the feeling of scholarly, comfortable, and relaxed atmosphere, but not overbearing. The ambience of the room is derived more out of the layout and design of the room, and due to the use of light colored raw material in construction of the interiors and the use of indirect lighting. The furnishings in the reading room are made of natural maple wood. The plastered walls are painted in a light shade of gray that runs throughout the building. The Turkish and Italian marbles used on floors, countertops, and wainscots are mainly used in light colors. The carpeting and the terrazzo too are done in soft colors. The indirect pendant li ghts with light colored tiled ceilings are considered good for both reading and preservation of books. Almost all the books in the library are shelved in open stack shelves. On the eastern part of the library, there are 50 smaller reading areas for the library users. There are ten reading rooms with ample of natural lighting from the large arched windows running along the State Street. Further, this section also has eight refurbished patron tables from the old Chicago Public Library of 1897 (Duff 93). There are one-storey alcoves that provide a quieter study area using maple carrels for the patrons. The ninth floor houses the Winter Garden that provides the most spectacular effect to the architecture of the HWLC building. It is an atrium with lots of sun light filtering though the glass ceiling. The patrons can read or can relax in the garden. This also allows for private parties or events at night. The garden is filled with olive trees and ivory covered walls. The administrative bl ock of the library is on the tenth floor overlooking the garden and is attached by a bronze-railed bridge connecting the north and south halves of the building. On the north, side of the Winter Garden is the Harold Washington Archives that is led through the double doors. On the other side of the winter garden are the colorful murals from Chicago artists. This leads to the professional section of the library with the section of science, and history. On the side of the building overlooking South Loop is the public restaurant. There is also a lounge on the ninth floor, the laboratory for preserving the books, and Special collection department (Duff 94). The HWLC is a combination of the traditional architectural form with modern functionality. However, if the library had to be built with the modern perspective in mind, the building would have looked similar to the Seattle Central Library or the Picture Book Museum at Iwaki City. The HWLC library confirms to both design and functionalit y. But design has a greater predominance with lots of ornamentation and stress on detailing works. However, modern library design would be more minimalistic in nature will less stress on ornamentation, and more space. The library space, as perceived by many, is believed to be a stuffy space. Therefore, proper use of space, light, and air is important to remove the stuffy feeling. This element is found missing in the HWLC library, that has a more dominance traditional walled concept of the library. The reading room of HWLC is found to be large though walled from all sides, with light gray walls that make the rooms morose to some extent. However, a reading space with lots of light filtering though glassed walls would provide a great respite for readers, as they would be in constant connection with the external world and the stuffiness of the books all around can be removed. Therefore, the functions of the library should dictate what the look of the building should be rather than desig ning the looks and then fitting in the functions. A modern building would use less of the classical material like marbles, red bricks, granite, etc. The library building in a modern sense would use materials like concrete, glass, and aluminum. However, a particular blend of modernity and traditional architectural form in the exteriors can become confusing. One simple usage of this blend can be in allowing the exterior of the building resemble a traditional classical architectural design, while the interior being designed to attain optimum functionality through modern minimalistic style. However, a mix of both in the exterior as well as in the exterior creates a confusion of designs. Becker, Lynn. Sleekness in Seattle. 2006. Web. Duff, John B. The Harold Washington Library Center. Library Journal (1991): 91-96. Print. Harold Washington Library. Harold Washington Library Center. 2011. Web. Knox, Janice and Heather Olivia Belcher. Chicagos Loop. San Francisco, CA: Arcadia Publishing, 2002. Print. Plootnik, Art. Chicago to Build nations largest municipal library. American Libraries August 1988: 565-66. Print. Schulze, Franz and Kevin Harrington. Harold Washington Library Center. 2003. Chicagos Famous Buildings. Web. Watkin, David. A history of Western architecture. London: Laurence King Publishing, 2005. Print. Webb, Terry. Building libraries for the 21st century: the shape of information . North Carolina: McFarland, 2000. Print.

A Look at Demographics and Economics

A Look at Demographics and Economics Demography is defined as the quantitive and scientific study of vital statistical information that together illuminates the changing structure of human populations. As a more general science, demography can and does study any dynamic living population. For those focused on human studies, some define demography as plainly the scientific study of human populations and their characteristics. The study of demography often leads to the categorization and segmentation of people based on their shared characteristics  or traits. The origin of the word further solidifies the studys relationship to its human subjects. The English word demography is derived from the French word  dà ©mographie  which stems from the Greek word  dÄ“mos  meaning populace or people. Demography as the Study of Demographics As the study of human populations, demography is essentially the study of demographics. Demographics are the statistical data relating to a defined population or group that are collected and analyzed.  Demographics can include the  size, growth, and geographical distribution of human populations. Demographics can further consider characteristics of a population like age, sex, race, marital status, socioeconomic status, level of income, and level of education.  They can also include the collection of records of births, deaths, marriages, migrations, and even incidence of disease within a population.  A demographic, on the other hand, generally refers to a particular sector of the population. How Demographics Are Used The use of demographics and the field of demography is widespread. Demographics are used by governments, corporations, and other non-government entities to learn more about a populations characteristics and the trends within that population. Governments may use demographics to track and assess the effects of their policies and to determine whether a policy had the intended effect or carried unintentional effects both positive and negative. Governments may use individual demographics studies in their research, but they also generally collect demographics data in the form of a census. Businesses, on the other hand, may use demographics to judge the size and influence of a potential market or to assess the characteristics of their target market. Businesses may even use demographics to determine whether their goods are ending up in the hands of the people the company has deemed their most important customer group. The results from these corporate demographics studies generally lead to a  more effective use of marketing budgets. Within the field of economics, demographics can be used to inform anything from economic market research projects to economic policy development. As important as the demographics are themselves, demographic trends are equally as important as the size, influence, and even interest in certain populations and demographic groups will change over time as a consequence of changing political, social, and economic situations and affairs.

The Partnership Act 1890 and The Company law Assignment

The Partnership Act 1890 and The Company law - Assignment Example Price4. Another option is that where the court is of the opinion that there exists a just and equitable ground to dissolve the partnership pursuant to section 35(f) (Harrison v. Tennant)56 Thus the options that are available to Janine and Mary would be that of judicial dissolution or if there had been an express pre-condition within the partnership agreement that time should be given to the running of the business, this could be an effective reason which can be used under the provisions of an express and flagrant breach of the partnership agreement, whereby Lindsay can be expelled from the partnership. In respect of judicial dissolution it is important to mention he repercussion that flow from such an action as the goodwill would be sold and in addition there would be the requirement of return of capital of each of the partner and therefore Lindsay would have to be returned her share of the capital and an appropriate order in respect of the same would be made by the court so as to di rect the recovery of the same. Another reason which can be used as a basis to expel Lindsay is the fact that she has been involved in criminal conduct and therefore the partnership would be affected by her actions and therefore she has already failed to perform her duties effectively she could be expelled, however, there remains the possibility of such an act of expulsion being challenged by Lindsay in court and arguing the fact that her actions in no way affected the partnership and her reason for not giving proper time to the partnership were merely on the basis of the fact that she was not in the right phase of mind and her acts/omissions if she... This discussion talks that the only problem which lies in respect of this would be that the provision provides for the term ‘may’ which does not make it compulsory and therefore if Mary hires Terry without consultation that would be problematic. The problem in respect of this position would be that under section 5 of the Partnership Act 1890 a partner is considered to be an agent of the firm as well as other partners in respect of the purpose of the business of the partnership and so the acts of the partner who indulges into action in order to carry out the usual business of the kind which is carried on by the firm for which he is a member, would bind the firm, unless the partner does not have authority to do the act.Further, section 6 provides that if an act or instrument which relates to the business of the firm and is done/executed in the name of the firm with a person who is authorized even if he is a partner or not will bind the firm as well as the partners. By virt ue of the aforementioned section 5 and 6, it is clear that if Mary enters into a contract for hiring Terry whereby Terry does know that he is the partner and has the authority would create a binding contract which would be effective on both Lindsay and Janine. In addition by virtue of the instrument, if any, section 6 would come into play and would be binding upon Terry, the firm as well as the partners of the firm and thus such a contract would then have to be abided by and thus an action in respect of the same cannot be rectified.

Target Marketing Term Paper Example | Topics and Well Written Essays - 1000 words

Target Marketing - Term Paper Example Target marketing is not all about breaking a market into various small segments and attracting the attention of the marketers confining their focus on a few key sections of the market. The implication of target marketing suggests that various considerations should be taken into account with the purpose of identifying the customer groups who are to be targeted. It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered. According to Smith (1956), segmentation of markets is focusing on customers with similar interest to that of the marketer, so that it becomes easier for the organization to develop beneficial communication and thus satisfy the customer need effectively. Target Marketing Approach Customers’ demand varies from one group to the other. Thus, the identification of these demands emerges to be quite challenging for the marketers imple menting the target marketing approach. After identifying customer demands, marketers develop the product and various marketing strategies to satisfy the demand of the particular customer group(s) targeted. Thus, target marketing helps the company to identify their most potential customers. With this concern, marketers tend to emphasise on various aspects of market and human psychology which define the satisfaction and demand of targeted customers. Furthermore, with the assistance of target marketing, strategies are developed to offer the products and/or services according to the customers’ demand which in turn boosts customer satisfaction. Therefore, target marketing assists the organisation to attain additional customer satisfaction rewarding higher loyalty and competitive advantages, although it initially deals with a concentrated group of customers (Smith, 1956). The motto of target marketing is to identify most viable segments focussing on which the organization can attra ct maximum number of customers and retain the valuable customers by satisfying their demands. It is in this context that target marketing can assist organisations in gaining sustainable growth (Bragg, 2005). The main reason for focusing on certain specific customer groups who have been targeted is to develop a marketing mix strategic alliance that can satisfy the customer needs in the best possible way. Marketing mix is so prepared that it supports the strategies of target marketing. Target marketing approach can be highly beneficial if marketing mix is prepared with great attention which also helps in enhancing the competency of the organisation to a large extent. Thus, supreme customer value is ought to be achieved with the benefits provided by the marketing mix which further can prove to be very crucial for target marketing approach (Bragg, 2005). It is worth mentioning that customers’ interests are given the maximum preference while preparing target marketing strategies. Marketers pay keen attention in selecting the target market. The process is initiated when marketing experts analyse different characteristics such as demographic and psychographic qualities possessed by the potential customers. Demographic analysis consists of age, geographic location, gender, earning capacity, education level and relationship status that can influence the demand of the customers. Similarly, psychographic analysis includes offering price of the products; convenience provided by the product, how safe the product can prove to be, availability of the product i.e. how far the customers need to travel to make the product available and so on which defined the satisfaction level of the customers (Restrepo, 2008). Target

Poverty In America: Native American Tribes Essay -- Essays on Poverty

         As a White American, I have been virtually unaware of the harsh living conditions that Native Americans have been enduring. This past summer I was fishing and camping at a resort in northwestern Minnesota with my family. I realized that this resort was located on the White Earth Indian Reservation. As I drove around the towns that the resort was near, I saw that the Native Americans were terribly poverty-stricken. Besides the resort that my family and I were staying at and a small casino that was nearby, most of the buildings and houses were in poor condition. The majority of the houses were trailers and not something that I would call â€Å"livable.† This raised a few questions in my mind: Why are people on Indian reservations living this way and what other things besides housing are Native Americans lacking? As I began research on these questions, I found three major issues. Poverty, health, and education are three tribulations that, at this point, remain broken on American Indian reservations.   Although poverty rates on some reservations are getting better because of gambling enterprises and natural resources, most reservations have unusually high poverty rates. In 2000, the poverty rate of the entire United States was about 11.3%. Compare that to a 25.9% poverty rate for Native Americans living on reservations. The poverty rate of Native Americans in 2000 was higher than the peak of the poverty rate of the Great Depression, which was 21.7% (Native American Statistics†).  Ã‚  This statistic alone shows that Native Americans are not doing well financially. Location is a significant factor that determines how economically well certain reservations are doing. Reservations that are located in places with abundant natural resources and near metropolitan  areas,  tend to do better than reservations in remote areas. This is because with more resources available and more people to support businesses, the economy is more likely to thrive. For reservations that are located in places with few resources and in remote areas, there is a lack of opportunity. Jobs are less available and the unemployment rate is high.  Ã‚  This pertains to most reservations in the United States (Alvarez). In the United States, the unemployment rate in 2010 was 9.6%. The unemployment rate for Native Americans in the same year was 21.3% (â€Å"Labor Force Statistics†). Not only is there a dramati... ...eb.  20 Sept. 2012. . "American Indian & Alaska Native Populations."  Centers for Disease Control and Prevention.  Centers for Disease Control and Prevention,  n.d.  Web.  19 Sept. 2012. . Bouchard, Jen. "Native American Education and Employment."  Suite101.com.  N.p.,  n.d.  Web.  18 Sept. 2012. . "Labor Force Statistics."  Bureau of Labor Statistics Data.  N.p.,  n.d.  Web.  21 Sept. 2012. . "Living Conditions | American Indian Relief Council."  Living Conditions | American Indian Relief Council.  N.p.,  n.d.  Web.  20 Sept. 2012. . "Native American Statistics."  N.p.,  n.d.  Web.  21 Sept. 2012. . "Status and Trends in the Education of American Indians and Alaska Natives."  National Center for Educational Statistics.  N.p.,  n.d.  Web.  18 Sept. 2012. .